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(2024 Guide) AI Email Generator for Your Brand

(2024 Guide) AI Email Generator for Your Brand

Tyler Germain
June 4, 2024

If you've ever found yourself staring at a blank screen, trying to craft the perfect email for your brand, you're not alone. Email marketing is a cornerstone of digital communication, but writing emails that capture your brand's unique voice and resonate with your audience can be really hard. 

That’s all changing in the world of AI... 

But before you get too excited, there's a little more to the story.

ChatGPT’s Downfall

Chances are you’ve heard of OpenAI’s ChatGPT. It can generate text that sounds a lot like a human. People have been using it for all kinds of crazy tasks (that OpenAI probably never even thought of).

People have created dating assistants, software engineers, and even expert sales reps. But they aren’t doing that in the ChatGPT interface…

Let’s talk about the promise first. ChatGPT is awesome at pumping out content quickly. If you need a quick draft of an email to be written and edited in a few minutes, it’s the perfect solution. It can also bring a lot of creativity to the table, suggesting phrases and ideas you might not have thought of.

But while ChatGPT is great, it’s not perfect. 

The emails it generates can usually sound pretty generic, and they miss that special touch that makes your brand unique. Instead of sounding like you, they sound like  a robot who’s read everything on the internet. 

You might find yourself spending more time editing these drafts than you would if you’d written them from scratch. And that’s a problem. The whole point of using AI is to save time, not to add another layer of work.

Creating Custom AI Models

This is where creating a custom AI model can be an absolute cheat code for you or your business. 

If you want your AI to sound more like you, you need to train it on your own content. This is basically teaching the AI your brand’s language, style, and personality. 

You take a pre-trained model like ChatGPT, and then train it (again) on a dataset that’s specific to your brand. 

So you get an AI that’s not generic, and crafts emails that sound like they came straight from your keyboard.

This isn’t just about making the AI understand your brand’s tone. It also helps it understand the context and nuances that are unique to your industry. 

For example, if you’re in the tech industry, your emails might need to include specific jargon and technical details. A custom AI model will know how and when to use these terms.

The Complexities of Fine-Tuning Your Own AI Model

But before you go train your own AI model, you should probably read about how we do it:

Data Collection and Preparation: 

You’ll need a decent amount of content that reflects your tone of voice. This could be past emails, blog posts, social media updates, etc. The more, the better. 

Once you have this data, it needs to be “cleaned” and prepared for training.

Model Training and Iteration: 

This is where the magic happens, but it’s also where things get complicated. Training a model involves running numerous iterations, tweaking parameters, and constantly testing the outputs to ensure they’re improving.

Validation and Deployment: 

Once you’re happy with the model’s performance, you’ll need to validate it to ensure it works well in real-world scenarios. After validation, it’s time to deploy the model.

Creating a custom AI model from scratch is a huge investment of time and resources

How to Train an AI Model (The Easy Way)

Here’s where we come to the good part – Dojo AI. 

Dojo AI is designed to make the whole process of creating custom AI models as easy as possible.

It provides a nice interface to upload or enter your content examples. This could be your old content, or it could be another person’s content that you want to mimic. 

You don’t need to be some “super genius” to use it. Just get a bunch of emails, blog posts, and any other content that “sounds like you”, and upload them to the platform. You can train the model directly from the Dojo AI interface.

It trains the model using your data, fine-tuning it to understand your brand’s unique style and tone. You don’t have to worry at all about the technical stuff. You can use the model to generate content directly in the app. Then you can make changes, and save them to post later.

It also allows you to continuously monitor the model’s performance and make updates as needed. Just to make sure that your AI-generated emails always stay aligned with your content style.

Final Thoughts

While ChatGPT offers a quick and easy way to generate content, it usually falls short when it comes to capturing your brand’s unique voice. 

Custom AI models are the key to creating high-quality, brand-specific emails.

The process itself can get complicated, but tools like Dojo AI makes it easier than ever to harness the power of AI for your email marketing. 

So why not give it a try? With Dojo AI, you can save time, maintain your brand’s unique voice, and take your email marketing to the next level.

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